SEO Keywords:
Green Coffee, Andrew Bluth, fair
trade suppliers, stick with us, #stickwithus, mistake, incentives, giving back,
apologizes, rebuild, sustainable
Meta-description: Green Coffee
apologizes for mistake and is providing incentives through a campaign called
#stickwithus to make it up to customers
Hello!
Green Coffee Background
It
is with regret that we acknowledge the mistake that Green Coffee has made. When
Andrew Bluth first started Green Coffee, he was tired of only finding coffee
shops that were, in so many words, corporate. They did not care about the
environment the way that they should, they did not care about their customers
the way that they should, and they did not care about making the world a better
place the way that they should. This is a world that we all have to live in.
Talk about the ultimate thing we, as all animals, need to share – the world. We
only have one Earth and if we ruin it, we have nothing.
Andrew
decided that it was time to make the world a better, more sustainable place and
what better way to do that than through something that people love – coffee. Thus
Green Coffee was born to do just that. Andrew was committed to using fair trade
suppliers as part of that mission. If you do not know what fair trade suppliers
are, please look at this link: Fair Trade USA.
Andrew wanted to do this because “fair trade coffee can help farmers escape
poverty,” and make the world more sustainable (Fair Trade USA, 2014, para. 1).
Photo Source: http://www.rockwayfoundation.org/wp-content/uploads/2013/03/Coffee-Economics.jpg
Our Mistake
Along
the way, Green Coffee found itself making some profit, but that did not seem
like enough to be able to sustain itself. The company turned to buying from
other suppliers than the fair trade suppliers. This was a mistake! Green Coffee
was not created for the profit, and that message got lost for a little while.
However, it is back now and will never leave again! Andrew Bluth gave a
powerful speech about this mistake, and how Green Coffee is going to fix this.
This speech included the fact that Green Coffee will be only using fair trade
suppliers in the future. To view that speech, please search Green Coffee on
YouTube.com.
Let Us Make It Up to You, Our Customers
We
at Green Coffee are asking for forgiveness. We are asking our customers to
remember the roots and ideas that we started from. We may not be deserving of
the trust of our wonderful customers, but we are asking to be given the
opportunity to earn that trust back. Please follow our Twitter
and Facebook
accounts to be able to receive special incentives to stick with us. For our
customers that may not follow social media, we will also have special
incentives that are available at the counter in each of our cafes. We want
everyone to #stickwithus, and we promise that it will be worth it!
Now, on to Changing the World!
Green Coffee is going to move
forward from this mistake:
·
We are going to rebuild,
·
We are going to be completely open with our
customers,
·
We are going to give them a reason to want to
buy our coffee,
·
We are
going to make them proud to be our customers,
·
And we are going to make the world a better, more
sustainable place! You just have to #stickwithus.
Photo Source: http://www.48gogreen.com/images/savelogos/3.png
References
Coffee-Economics. [Photograph]. (2013).
Retrieved December 17, 2014 from: http://www.rockwayfoundation.org/wp-content/uploads/2013/03/Coffee-Economics.jpg
Fair
Trade USA. (2014). Coffee. Retrieved from http://fairtradeusa.org/products-partners/coffee
Go Green. [Photograph]. (2012).
Retrieved December 17, 2014 from: http://www.48gogreen.com/images/savelogos/3.png
